Tech Lighting is a premiere brand and category leader in innovative lighting design. With designs like these, there is no need to over design the marketing plan…just let the product dominate the landscape. The approach with Tech is always simple and refined and technologically forward thinking. The brand is supported with a stunning, and stunningly large, showroom catalog…clocking in at over 600 pages of uniform brand cohesion. Additions made this year were the rollout of a new Showroom Gallery Program, a robust eMail Marketing Campaign and Product Launch Videos to our social media channels, to round out the brands integrated marketing plan.
Creative Direction / Copywriting / Video Direction / Photography Supervision
Video for Outdoor Product Launch
Video for Decorative Recessed Lighting Launch
MailChimp eMail Campaign
Gallery Program
